You can’t see Google Ads performance compared with other marketing channels, or how those Ads actually contribute to revenue.īoth Google tools have their individual strengths but you can see their real power once you have linked both of them. In short, without connecting the two technologies together, your shopping funnel is incomplete.

In the Ads platform you can’t see what your users do after they click on your ads or if said ads led to a sale, you can’t see their path on your website, so you are basically losing the big picture of your customer’s behaviour after they see the ad. Is it really necessary to connect Google Ads linked with Analytics? Why connect Google Ads to Google Analytics? Those who linked these two platforms have seen a significant improvement in reporting and it made it much easier to retarget ads to clients that have forgotten or abandoned their services but shown intent to purchase a particular product or type of product. Our enterprise ecommerce customers in particular have seen a major benefit of linking Analytics with Ads.

But why should you link Google Ads and Google Analytics together? What does it mean to connect them? Google Ads (formerly Google AdWords) and Google Analytics have constantly proved their worth as valuable tools for ecommerce marketers to get insights and detailed reporting on advertising ROI.

Link google my business to google ads