In order to measure this presence, providers such as Ahrefs count the backlinks – the incoming links to a website from third parties – among other things. This authority of a domain – or its domain rating – is supposed to express how trustworthy and how present a site is on the net. The higher the value, the better.Ĭrawlers scan the website to determine the authority of a website based on KPIs such as domain trust, text quality, bounce rate or backlinks. With this Key Performance Indicator (KPI) you can see at a glance how trustworthy your site is rated by Ahrefs. Domain Rating is the name used by the company Ahrefs.īased on a numerical value between 0 and 100, the Domain Rating indicates the trustworthiness of a website. In this regard, this concept is very similar to the idea of Domain Authority. For Google and Co it plays a central role in the positioning of a website on the Search Engine Result Pages (SERPs). The domain rating is one of the most important factors for search engines. It is used to determine the trustworthiness of a website based on a scale of 0 to 100. The domain rating is a key performance indicator in the field of search engine optimization, which is calculated by the SEO tool ahrefs.

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